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Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
đż From vase to vessel, Blume bottled the very essence of freshâpicked strawberries and wild hibiscus. One scoop, 350âŻml of water, and youâve got a gardenâfresh, gutâloving lemonade that tastes like a summer night on the lake. đ
⨠Why youâll love it⢠1âŻbillion CFUâŻBacillus coagulans â your gutâs new best friend⢠Prebiotic inulin from Jerusalem artichoke ⢠Fermented appleâciderâvinegar powder â gentle, soothing balance⢠No caffeine, no refined sugar, no artificial colours â just pure, Canadianâgrown goodness
đ Taste: Tart pinkâlemonade with a whisper of tropical hibiscus.
𼤠How to enjoy: Add 1 packet to 350âŻml cold water, shake, add ice, sip.
đ Proudly Canadian, womenâfounded, plasticâneutral, and always vegan.
đ Grab yours at Well.ca.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
đ FROM GARDEN TO GLASS:
The Science, Story, and Soul of Blume SuperBelly Hydration Powder â StrawberryâŻHibiscus
A LITTLE INTRODUCTION â WHY WEâRE HERE
Picture a summer night on the shores of a quiet lake in British Columbia. The crickets are humming, the moon is a silver coin, and youâre sitting on the dock with a glass of something cool, bright, and slightly tart. The scent of fresh strawberries from a nearby patch mingles with the perfume of wild hibiscus that grew along the riverside. You take a sip, and the liquid feels like a gentle hug for your gut and a burst of sunshine for your taste buds.
Thatâs the feeling Blume SuperBelly was built to capture.
Founded in 2017 by Vancouverâborn entrepreneur Karen Danudjaja, Blume set out on a mission thatâs as simple as it is ambitious: to make wellness kind, accessible, and delicious. The first product was a caffeineâfree latte blend that turned the coffeeâshop ritual into a plantâbased, gutâfriendly habit. Today, that ethos lives on in SuperBelly Hydration Powder, a drink that marries the science of gut health with the poetry of a garden in bloom.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
THE BLOOMâTOâPOWDER PROCESS â FROM VASE TO VIAL
Harvesting the Flowers
Every packet of SuperBelly starts with organic strawberries and wild hibiscus that are handâpicked at the peak of ripeness. In the fertile valleys of the Okanagan, strawberry plants soak up the sunshine, while hibiscus thrives in the milder coastal climate. Both are cultivated without synthetic pesticides, respecting the soil that feeds themâexactly the way a Canadian farmer would treat a beloved field.
FreezeâDrying & Micronisation
The real magic happens at Ââ40âŻÂ°C and then freezeâdried under a vacuum. This method removes water without heating the delicate phytochemicals, preserving the natural antioxidants, flavonoids, and aromatic oils that give hibiscus its deep ruby hue and strawberries their sweetâtart zing.
The dried material is then micronised to a particle size of under 50âŻÂľm. The result? A powder that dissolves almost instantly in cold water, releasing a bouquet of flavour and a cascade of nutrientsâjust as if youâd pulled the flowers straight out of the vase and dropped them into your glass.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
INGREDIENTS â WHATâS IN THE POWDER (and why it matters)
Strawberry Juice Powder
Organic strawberries, Okanagan
Retains vitaminâŻC, anthocyanins, natural sweetness
Antioxidant boost, immune support
Hibiscus Powder
Wild hibiscus, British Columbia
Rich in hibiscus acid, polyphenols
Supports healthy blood pressure, adds vivid colour
Apple Cider Vinegar Powder*
Fermented organic apples
Preserves acetic acid, keeps the gut calm
Aids digestion, stabilizes blood sugar
Inulin (Jerusalem Artichoke)
Organic Jerusalem artichoke
Prebiotic fibre that feeds good bacteria
Improves bowel regularity, enhances mineral absorption
Bacillus coagulans GBIâ30âŻ6086
Fermented sporeâform
Oneâbillion CFU per serving, sporeâstable
Supports gut microbiome, reduces occasional bloating
Beetroot, Carrot & Blueberry Concentrate
Organic veg & fruit
Natural pigments, extra antioxidants
Cardiovascular health, eye health
Pink Himalayan Salt
Himalayan mines
Trace minerals (magnesium, potassium)
Replenishes electrolytes, balances taste
Acerola Cherry Juice Concentrate
Organic acerola
Natural vitaminâŻC source
Boosts immunity, collagen synthesis
Citric Acid & Stevia Extract
Natural (lemon & stevia leaves)
Provides a gentle tartness & sweet finish without sugar
Lowâcalorie sweetness, pH balance
Lime Juice Powder
Organic lime
Bright citrus note
VitaminâŻC, enhances mineral absorption
*All ingredients are organic, vegan, glutenâfree, and produced in a peanutâfree facility that also handles coconut (so those with coconut allergy should note crossâcontamination risk).
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
The science behind the blend
- Prebiotic Inulin serves as food for Bacillus coagulans and other native gut microbes, increasing their activity and diversity.
- Probiotic Bacillus coagulans is a sporeâforming strain that survives the rigours of processing and the acidic stomach environment, reaching the intestines alive where it can grow temporarily.
- Fermented Apple Cider Vinegar provides acetic acid, which has been shown to moderate postâmeal glucose spikes and support a healthy stomach pH.
- Hibiscus & Strawberry provide polyphenols that act as antioxidants, protecting cells from oxidative stress while giving the drink its signature pinkâcrimson hue.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
GUTâHEALTH 101 â WHY HYDRATION AND MICROBIOME ARE BEST FRIENDS
Your gut is home to trillions of microbes that influence everything from mood to metabolism. When youâre properly hydrated, the lining of the intestine stays supple, allowing nutrients to be absorbed efficiently and waste to be expelled smoothly. Dehydration, even mild, can lead to constipation, reduced microbial diversity, and a leaky gutânone of which feel great on a cold Vancouver morning.
SuperBelly tackles both ends of the equation:
- Water â The base of the drink rehydrates cells, transports nutrients, and keeps the mucosal barrier flexible.
- Electrolytes (Himalayan salt) â Replace sodium, potassium, and magnesium lost through sweat or everyday activities.
- Preâ and Proâbiotics â Feed and seed the gut, encouraging a balanced microbiome.
- Acidic compounds (ACV, hibiscus) â Support an optimal pH for beneficial bacteria while gently cleansing the stomach.
The result? A âgood gut feelingâ that translates into more consistent energy, fewer bloating episodes, and a calmer mindâexactly the kind of everyday wellness that makes a Canadian feel ready to tackle a snowâshovelling marathon or a sunrise paddle.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
THE TASTE STORY â A LEMONADE OF THE NORTH
If youâve ever sipped a fresh strawberryâhibiscus tea on the porch of a cottage, youâll know the flavour profile: bright, slightly tart, with a whisper of floral earthiness. Blume captured that in a powdered form so you can enjoy it anywhereâfrom a downtown office water cooler to a mountainâtop trailhead.
- First sip â A burst of cold, citrusy pink lemonade that tingles the palate.
- Midânote â The sweet, sunâkissed strawberry undertone that smooths the tartness.
- Finish â A subtle, lingering hibiscus afterâglow, like the scent of a garden after a summer rain.
The drink is naturally sweetened with stevia, so thereâs zero added sugar, yet the flavour feels indulgentâperfect for anyone watching their glucose or simply preferring a clean taste.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
HOW TO ENJOY
1. Add 1 packet (â5âŻg) to 350âŻml (12âŻoz) cold water
For a stronger flavour, use 400âŻml; for a lighter sip, drop to 300âŻml
2. Shake vigorously for 20â30âŻseconds (or stir with a fork)
A shaker bottle with a whisk ball dissolves any sediment faster
3. Add ice and serve
For an extraâcool âLakeâCabinâ experience, add a few frozen berries
4. Enjoy preâmeal, postâworkout, or anytime you need a gutâfriendly refresher
Pair with a handful of almonds for a balanced snack
Note: A tiny speck of sediment is normalâit simply means the powder is 100âŻ% natural and unfiltered.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
SUSTAINABILITY & ETHICS â WEâRE KIND TO THE PLANET TOO
- PlasticâNeutral: Every packet is made from recyclable PETâbased material, and Blume offsets any residual plastic footprint through verified carbonâoffset programs.
- Compostable Packaging: The inner sachet is plantâbased, designed to break down in industrial compost facilities.
- Local Sourcing: Over 80âŻ% of raw ingredients are grown in Canada, reducing transportation emissions.
- WomenâFounded & Inclusive: Led by Karen Danudjaja, Blume champions diversity in the wellness space.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
THE BRAND STORY â FROM COFFEEâMEETINGS TO GUTâMEETINGS
Karenâs path began in the highârise offices of Vancouverâs commercialârealâestate world, where endless coffee meetings left her with digestive woes, restless nights, and hormonal swings. She craved the comfort of a warm cup without the jittery afterâeffects. Turning to her SoutheastâAsian heritage, she experimented with turmeric, matcha, and adaptogenic herbs, eventually discovering that plantâbased, nutrientâdense blends could replace coffeeâs ritual without sacrificing the social joy.
In 2017, she launched Blumeânamed after the Dutch word for âflower,â symbolizing growth, renewal, and the delicate balance of nature. The brandâs first line of dry latte mixes quickly won hearts for being caffeineâfree, refinedâsugarâfree, and delicious. Listening to community feedback, Karen expanded the range, and in 2022 the SuperBelly Hydration Powder line was born.
Since then, Blume has:
- Entered 1,500+ retail locations across Canada, including Whole Foods, Well.ca, and Indigo.
- Raised $2.5âŻM CAD in seed and growth funding, with an oversubscribed $2âŻM round in 2022.
- Built a community of over 300âŻk followers on social media, many of whom share personal stories of improved gut health and restored energy.
The brandâs mantraââWellness should be kind, simple, and inclusive.ââis baked into every packet, every story, every smile that appears when someone takes that first sip.
Sip the bloom, feel the bloom.
Blume SuperBelly â StrawberryâŻHibiscus. 15âservings of pure, plantâpowered hydration. Vegan. Glutenâfree. Canadianâmade.
Buy now: Blume SuperBelly â StrawberryâŻHibiscus $31.99 CAD
#BuyCanadianđ¨đŚ #HydrationReimagined #SuperBelly #StrawberryHibiscus #WellnessWithHeart
The brandâs mantraââWellness should be kind, simple, and inclusive.ââis in every packet, every story, every smile that appears when someone takes that first sip.










